Hi there, it's Ilia Tumenko.
I have designed games, balanced, coded a bit, led teams, produced, launched, promoted, operated, consulted, and so on. Since 2018, it's primary mobile games publishing: I headed AppQuantum, when there were just two employees, and left it in 2021 with several successful products, earning millions of profits.
Then I started my own publishing: 10K Riders; and despite reaching a few profitable games, in late 2023 we closed operations, and here I am.
I'm mostly a product and business guy, but I also did some UX mockups, balanced games, dived into admon, led creative production, also made UA prediction models in gsheets and dashboards in Tableau… — and despite all of that is outside of my expertise, there are not many things in whole mobile gamedev I haven't touched at least :)
Top projects I've hung around in past years:
What else to read/listen
(no relations, just nice sources)
Mobile Dev Memo by Eric Seufert
Quantitative marketing, marketing science, and freemium strategy. Mobile Dev Memo is the site of record for the mobile industry.
The A/B Testing Playbook For Mobile Game Growth, Part 1: Structuring the Experiment
The Playbook for A/B Testing for Mobile Gaming part 1: Structuring the Experiment. Walkthrough of key considerations when designing an A/B test.
two & a half gamers
This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!